Microsoft Dynamics CRM Marketing

Optimize Marketing Impact and Success

Quantify Marketing Initiatives with Return on Investment (ROI)

• Track qualified leads based on originating lead source or campaign code
• Measure impact of qualified leads with influence over sales pipeline
• Track the effectiveness of different marketing channels

Market Segmentation to Define your Target Market

• Easy to use queries to instantly segment targeted customers and prospects
• Create highly targeted marketing lists and associate them with marketing campaigns
• Quickly import suspects or leads from purchased lists or other offline data sources

Closed loop marketing visibility

• Illustrate the flow from suspect, to lead, to sales opportunity, to booked revenue
• Easily track campaign responses by converting e-mail responses to leads or opportunities with a click of a button
• Create Campaigns quickly and consistently using pre-defined campaign templates